Turn your locals and staff into specialists in your region!

We offer everything you need to boost your region’s tourism industry by investing in your most valuable asset: your people!

Picture this…

A customer stops for a coffee in your town.

The barista rings them through, but before leaving the customer asks, “So, what’s happening around here this weekend?”

One of two things transpires.

Either the barista excitedly replies, “So much! If you’re looking for activities with the kids, there’s the petting zoo just a mile up the road. Saturday’s menu at Jack’s Steakhouse is always a treat. Oh, and the drive-in theatre is playing old-time movies!”

Or, the barista simply shrugs and says, “I don’t know, not much really.”

Bet you can guess which scenario sees that customer leave feeling inspired to get out and explore your region that weekend.

The even bigger picture?

Motivated front-line employees = Happy, vibrant, prosperous communities.

Let us help you transform your region!

These are challenging times for our communities. Fewer travellers mean relying more than ever on locals to support our businesses. The good news? The travellers will return, and when they do, you can make sure you’re ready!

The Experience Specialist Program is designed to inspire and educate your locals on all the things you have to offer in your region. This program is the perfect way for them to support one another with great ideas for activities and adventures, and to ensure they are prepared to wow your guests when they return.

What now?

The Experience Specialist Licensee Package provides you with everything you need to market, train, and deliver the program in your region.

Once purchased, you will be able to access:

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Prepared social media content and graphics to promote the program

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Online advertising strategy and graphics to reach more people

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Produced ads and a promotional video for you to share

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Delivery tools such as presentation slides and activities

Request an Information Package

The Experience Specialist Program provides everything you need to start rebuilding your community, supporting your businesses now, and preparing for when the travellers return. If you want to know more, request an information package below.

“As a Marketing Manager, I’m often the first point of contact with guests online. The Experience Specialist Program has given me the necessary information to answer any questions our guests may have about PEI to help make their vacation amazing. Staff members at all levels of the tourism industry can greatly benefit from this program. Your guests will be so grateful!”

– Nicole Wilson, Twin Shores Campground

“As an Ambassador representing many tourism businesses across Prince Edward Island it is pertinent that we all educate ourselves to better market our destination and familiarize ourselves with all available attractions, experiential opportunities, culinary, theatre and outdoor adventure from tip to tip. The Experience Specialist Program provided exactly this. The program has been extremely valuable, as I know participants have commented about how much more prepared they feel when engaging with travellers.”

– Kevin Mouflier, CEO, PEI Tourism Industry Association

“The Experience Specialist program has helped us energize our region and enhance travel experiences for our guests. This program has not only reminded our community of all the wonderful things there are to do around here, it has also tapped into their sense of pride. Attendees left excited to support their region by sending more guests to local operators. I couldn’t recommend this program more!”